This course presents the business functions of marketing – marketing mix, segmentation, targeting, positioning, customer value, branding and services. It focuses on the principles and problems of the marketing of goods and the methods of distribution from producer or manufacturer to the consumer. Market planning, market research and competitive analysis will be covered.
No prerequisite.
This course focuses on the ideas, theories and issues about the understanding of contemporary globalization. It analyzes economic globalization in a historical perspective and the arguments of both its critics and advocates. It also covers the nature of globalization in relation to the emergence of a global economy, global cultures, politics and environmental issues.
Prerequisite – MKT 201
This course introduces the realities and implications of e-commerce from a marketer's perspective. It presents the ways in which an enterprise can become technically and operationally proficient in e-commerce. It also presents concepts and skills for the strategic use of e-commerce and related information system technologies.
Prerequisite – MKT 201
This course refers to corporations that have adopted e-commerce practices and designs. It explores of the basic notions of changes in technology and business models looking at internal as well as external factors. It also examines the digital economy and its impact on commerce by focusing on the operation within a business ecology framework.
Prerequisite – Permission from Instructor
This course provides an in-depth exploration and practical application of effectively satisfying customers in a dynamic environment. It examines marketing environments and the impact marketing activities have on organizational operations in competitive, global, multicultural business settings. It also discusses both domestic and international frameworks of the management in marketing.
Prerequisite – Permission from Instructor